Little Dish beef lasagne

Little Dish, a leading UK children’s fresh food brand, has joined the brand-to-consumer cashback mobile couponing service, Shopitize.

Thousands of savvy shoppers are already reported to be using Shopitize’s unique money saving shopping service. These shoppers will now get exclusive discounts on Little Dish products such as its Beef Lasagne (200g), Pasta with Cheese, Peas & Broccoli Trees (200g) or Chicken & Butternut Squash Pie (200g).

Little Dish, which was launched in 2006, is a leading children’s fresh food brand providing a range of fresh meal solutions for toddlers and young children. Made from 100% natural ingredients, Little Dish claims it makes kid’s healthy meals easy. Little Dish feeds approximately 100,000 children in the UK each week.

Little Dish joins big-name brands Kellogg’s, United Biscuits and Aunt Bessie’s in offering exclusive deals to switched-on shoppers.

Shopitize, one of the UK’s top six innovators according to network giant Cisco, has developed its mobile-couponing shopping app to make it easier for brands to connect with their customers.

The app is free to use, easy to understand, and simply takes the hassle out of using coupons while shopping.

“We are delighted to become the latest brand to sign-up with Shopitize,” says Oli Mason, communications manager at Little Dish.

“Mobile couponing enables brands to connect directly with customers in a completely new way. Shopitize is a powerful multi-brand, multi-channel marketing tool which will enable Little Dish to reach a new generation of families.

“This, in turn, will enable us to grow further as a brand and ensure that we stay the UK’s leading choice when it comes to feeding children.”

Alexey Andriyanenko, co-founder and managing director of Shopitize, said: “Shopitize is delighted that Little Dish has become the latest brand to utilise Shopitize’s mobile couponing service.

“Mobile couponing is the future of shopping. The smart phone is a must-have gadget for the majority of the UK public … it doesn’t take a rocket scientist to work out that this is where brands need to target to reach new and existing customers.

“Shopitize simply gives brands the ammunition to achieve this in a fun, interactive and cost effective way.”