Over four fifths of consumers will walk out of a store if a product they want is not in stock or if the customer service is poor or has been previously. That’s one of the key findings in new research into customers’ buying behaviours and preferences by Hitachi Consulting UK, the business IT strategies and [...]
Jan Zijderveld, president Europe, Unilever, urged the industry to put the heart back into the centre of the store and create customer engagement. According to Zijderveld, the biggest impact of the digital revolution is going to be in bricks and mortar stores and there is a need to “reinvent the store experience”. Zijderveld highlighted Apple [...]
Retailers on London’s Oxford street are investing in technology to improve the in-store and online experience in the run up to Christmas, according to research conducted by Virgin Media Business. It found Niketown has attendants taking payments on mobile devices and 23% of the flagship stores on Oxford Street are offering in-store order online touch [...]
Printing giant HP has urged European retailers to innovate with the in-store shopping experience in order to expand and grow in today’s current economic environment. Kobi Elbaz, director, client solutions, HP Personal Systems Group, said the accelerating rate of technological change has dramatically altered consumer buying behaviour. Elbaz argues emerging trends outside the store, such [...]