Luxury chocolatier, Lily O’Brien’s, has unveiled its NEW and exclusive collection for Christmas 2023 to bring indulgence to gift-giving moments over the festive period.
The Christmas Desserts Collection will launch into major multiples Sainsbury’s, Waitrose, Tesco, and Asda from early October 2023, RRP £12 with £9 promotions across selected stores.
The 24-piece collection features nine different flavours, including classic favourites from Lily O’Brien’s signature Desserts Collection, plus four new limited-edition flavours for the season:
- Spiced Latte blends double roasted arabica coffee beans with warming spices and indulgent white chocolate.
- Dark Orange encases a zesty splash of orange inside gooey ganache, finished with flourishes of orange pieces.
- Triple Chocolate Shot filled with rich dark chocolate ganache topped with creamy caramel and a sprinkle of white chocolate flakes.
- Berry Eton Mess is blended with crisp meringue pieces and white chocolate in a milk chocolate shell.
The new assortment will bolster Lily O’Brien’s classic Desserts Collection, the third best-selling in-laid box on the market and now a major gifting chocolate for the key festive season.
Speaking about the launch, marketing director Karen Crawford, said: “Record sales of our Desserts Collection has been driving growth for our brand, and category share of in-laid boxed chocolates. We wanted to bring exciting and indulgent innovation to the aisle with specially crafted flavours which are on-trend for the holidays.
“This collection continues to deliver on the value equation for shoppers. It has an expensive look, feel and luxurious taste – perfect as a statement gift for the special people in your life – without the premium price tag.”
The new SKU from Lily O’Brien’s – now a £15m brand1 – is set to add around £2M to the in -laid boxed category over the Christmas season. The launch is backed by a £1m brand marketing campaign ‘For the ones you really know’, rolling out across all consumer touch points for the Christmas period including shopper marketing, media, PR and digital.
Last year, ahead of Christmas 2022, Lily O’Brien’s debuted a sharing range of Truffles in two flavours: Milk Chocolate and Product of the Year award-winning Salted Caramel. The launch added close to £1m to the casual gifting category in the 13 weeks to Christmas alone2. Lily O’Brien’s plans to build on its seasonal success with further increases in distribution this year, and the launch of its all-new Christmas Desserts Collection.
Source 1-2: Nielsen, December 2022
