The popular Aussie undies that sell at a rate of a pair every eight seconds, has announced its exclusive launch at John Lewis online.
STEP ONE takes pride in being one of the first clothing companies in the UK to receive FSC® accreditation. The product range spans both men’s and women’s collections, featuring sizes from XS to 4XL for both genders. The flagship products in the STEP ONE line are the innovative men’s and women’s boxer briefs, equipped with ANTI-CHAFE Ultra-Glyde® panels to enhance comfort and functionality.
STEP ONE’S entrance into John Lewis marks a significant milestone for the business in the UK. This strategic partnership is a pivotal step for the brand as it ventures into the world of retail.
The collaboration with John Lewis, a highly regarded and beloved UK brand, reflects STEP ONE’S commitment to offering premium FSC® certified underwear to a broader audience.
Greg Taylor, founder of STEP ONE, says: “Being an FSC® certified underwear brand, we are delighted that our values align seamlessly with such a well-revered and loved UK brand like John Lewis. The decision to partner with John Lewis was not just strategic but felt like a logical fit, reinforcing our commitment to sustainability and quality. We are very happy that John Lewis is our inaugural partner in the retail space, and we look forward to the positive impact this collaboration will have on both our brands.”
The meticulously crafted underwear is designed with comfort in mind. Made from ultra-soft fabric sourced from organically grown and certified bamboo, the underwear is not only super stylish but sustainable, breathable, soft and the perfect fit for everyday wear.
To celebrate this partnership, customers can get £10 off any single pair of STEP ONE’S, when buying online with John Lewis, by using the promo code MYSTEPONE. This offer is valid until 03/03/2024. The landing page for this offer is: https://www.johnlewis.com/brand/step- one/single/_/N-pi81Z1z08w3l
