Abra-ca-Debora, the brand behind the popular range of Dutch-inspired pancakes, is thrilled to announce a significant new retail partnership with Asda, securing a nationwide listing for its bite-sized Diddy Pancakes. Available from 23rd September 2024, the product will retail at £2.30 per pack, offering an exciting addition to Asda’s bakery and snack aisles.
This listing represents a major milestone for Abra-ca-Debora as it expands its presence in the UK market. The Diddy Pancakes are set to meet the increasing consumer demand for convenient, ready-to-eat snack options that can be easily adapted for any meal or occasion.
Key product features:
- Consumer-Friendly Price: Pocket-friendly at £2.30 per pack, making premium convenience accessible to a wide audience.
- Strong Category Fit: Positioned as a versatile product for both sweet and savoury consumption, ideal for breakfast, lunchboxes, or snack-time solutions.
- On-Trend: As consumer demand grows for quick, easy, and adaptable products, Abra-ca-Debora Diddy Pancakes offer convenience without compromising on taste or quality.
Asda Partnership:
This national listing in Asda reflects the growing popularity of Abra-ca-Debora’s products, with the retailer recognising the consumer appeal and market potential of the Diddy Pancakes. The brand has already made a name for itself with its classic Dutch pancakes, and this launch is expected to drive further brand recognition and sales in the UK.
Jennie Bosson, head of marketing at BakeAway, commented: “We’re incredibly proud to have secured a national listing with Asda, which allows us to bring our Diddy Pancakes to even more households across the UK. With convenience being key for today’s consumers, we believe our product is perfectly positioned to meet the growing demand for quick, tasty, and versatile snack options.”
Where to find:
Abra-ca-Debora Diddy Pancakes will be available in Asda stores nationwide from 23rd September 2024 at a retail price of £2.30 per pack.
