Ajmal, the Dubai-based fragrance house renowned for its mastery of Oud and fine perfume ingredients, has opened its first store in the Western Hemisphere here in the UK, at Westfield London in White City, alongside a UK e-commerce site.
The landmark opening marks an exciting new chapter for the third-generation family-owned fragrance house, bringing Ajmal’s rich perfumery heritage, distinctive craftsmanship and contemporary fragrance collections directly to UK consumers.
Founded in 1951 by the late Haji Ajmal Ali, Ajmal has grown from a modest family business into one of the world’s most respected fragrance houses. Now led by the third generation of the Ajmal family, the company combines more than 75 years of knowledge and tradition with a forward-looking approach to modern luxury fragrance.
From its beginnings in India to its international home in Dubai, Ajmal has remained deeply connected to the art of perfumery. The house is especially celebrated as purveyor of the finest Oud, one of the world’s most precious fragrance ingredients, which it cultivates from its plantation of ten million Agarwood trees in Assam, Northeast India. The plantation also grows fine perfume ingredients such as jasmine sambac, jasmine grandiflorum, tuberose, mimosa, lotus, rose, lavender and chamomile.
Ajmal’s unique “farm to fragrance” philosophy sets it apart within the global perfume industry. As a grower, manufacturer and retailer, the company oversees the entire fragrance journey, from cultivating and sourcing precious ingredients to research, development, blending and production.
This end-to-end expertise has allowed Ajmal at the forefront of perfume innovation and they were one of the first to blend rich Agarwood oil and natural oriental oils with western notes. Each year, some of the world’s most celebrated perfumers and noses travel to Assam where they experience the wonder of the plantations.
The new Westfield London store offers customers the opportunity to step into the world of Ajmal. Designed as a destination for scent discovery, the store brings together fine fragrances and concentrated perfume oils for those seeking something distinctive, luxurious and deeply personal. The opening builds on Ajmal’s UK e- commerce launch and reflects the company’s ambition to introduce a new generation of fragrance lovers to its world of Oud and contemporary fine fragrance.
“It is an hounour to be opening Ajmal’s first European store in the London, 75 years after my grandfather discovered agarwood trees in his back garden and set out to build a successful life for himself within the fragrance business. The UK represents an important market for Ajmal, and we are delighted to introduce our fine fragrances and perfume oil blends, steeped in a family story of passion and innovation to this sophisticated perfume market” said CEO Abdulla Ajmal CEO
By combining more than seven decades of family expertise with a modern approach to scent, Ajmal continues to honour the vision of its founder while shaping the future of international perfumery.
Ajmal has created an exquisite exclusive collection for the UK that showcases their exceptional oud and blending innovation:
Ode Tubéreuse
• Chic and spirited, Ode Tubéreuse is a radiant floral where the creamy depth of tuberose and jasmine meets candied apple, sun-drenched mango, saffron and pink pepper. Composed yet quietly bold, it is a signature for those who favour subtle glamour over showy statements.
Oud Plaisir
• Elegant and magnetic, Oud Plaisir opens with the gentle brightness of mandarin, pear and blackcurrant, before jasmine, orange flower and lavender bloom in graceful harmony. Subtle in its entrance and unforgettable in its trail, it brings quiet intensity through patchouli, amber, musk and a soft touch of vanilla.
Oud Sucré
• Velvety and indulgent, Oud Sucré blends plum, pineapple, lime and hazelnut with an airy floral heart of orris, jasmine, freesia and lily of the valley. Creamy, musky and quietly addictive, its comforting base of sandalwood, myrrh, vanilla and labdanum wraps close to the skin.
Musk Silk Oil
• Musk Silk Perfume Oil is an elegant unisex scent that exudes sophistication and allure, opening with pomegranate and strawberry complemented by peony and lily of the valley. As it settles, a powdery woody base brings warmth and richness, making it perfect for both formal events and everyday wear.
Amber Wood
• Deep, intricate and multi-layered, Amber Wood is an exquisite woody fragrance infused with the redolence of amber. Rich, sensuous and powerful, its fruity-spicy opening, woody heart and ambery- woody base create a captivating and lasting impression.
100ml EDT starting from £137.50
Ajmal Perfumes is now open at Unit 1131 Westfield London, Ariel Way, White City, London W12 7GF.
