Akeneo, the Product Experience (PX) company and global leader in Product Information Management (PIM), today delivered a set of first-of-their-kind Summer 2025 innovations designed to prepare enterprises for the arriving wave of AI-powered commerce.
Headlining the release is Akeneo Data Architect Agent (DAA)—the company’s first AI agent—alongside major enhancements to PX Insights Channel Analytics Suite that decode how generative-AI shopping assistants and Google Shopping rank and display products.
Together, these advancements reduce the initial implementation time of Akeneo PIM and Product Cloud, enable a flexible, adaptable approach to data model evolution and migration, and connect these data governance practices directly with the modern, intent-based, AI-powered discovery experiences rapidly emerging in the market.
Break the bottleneck: AI-powered product modelling in minutes
DAA leverages Akeneo’s deep product-modelling expertise to generate accurate, governable data models in a fraction of the usual time, cutting implementation from months to days. Brands, retailers, and manufacturers can now launch or re-architect catalogues at enterprise scale without sacrificing control or data quality.
“Our agentic AI is purpose-built to solve the single biggest pain point in product data management—modelling,” said Andy Tyra, Chief Product Officer, Akeneo. “DAA lets teams design flexible models once and adapt forever, turning product data from a slow-moving liability into a fast, flexible, strategic AI-powered asset.”
Key enhancements to the Akeneo Product Cloud further strengthen the Data Architect Agent, extending governance, flexibility, and adaptability:
- AI-Powered Product Enrichment instantly extracts structured data from images and PDFs, accelerating SKU creation and reducing manual entry.
- Composable Products, a modern alternative to traditional product associations, offering a more intuitive and scalable way to model product bundles, kits, and modular components.
- Attribute Type Migration lets data owners convert existing attributes (e.g., from plain text to localised rich text, channel-specific, or measurement attributes) on the fly. No more agonising over the “perfect” model on day one—simply change the decision when business needs evolve.
Together, these innovations help teams manage product data with speed, accuracy, and control.
Optimising Product Visibility in the Age of AI Commerce
PX Insights is Akeneo’s analytics solution that connects real-world customer behaviour, sentiment, and shopping signals directly to product data inside Akeneo PIM, giving brands actionable feedback to improve performance and engagement.
In Akeneo’s Summer 2025 Release, PX Insights gains powerful new capabilities to help businesses thrive in the era of AI-driven discovery. The new AI Discovery Optimisation feature reveals how products are interpreted and recommended by AI shopping assistants like ChatGPT, helping teams fine-tune content and supporting structure for maximum visibility and relevance.
Additionally, the new Google Shopping Optimisation Dashboard highlights gaps in product listings and campaign performance, enabling fast, data-backed improvements that increase conversion and ROI.
These capabilities reinforce Akeneo’s commitment to being a leader and innovator in creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.
Availability
Akeneo Summer 2025 Release will be generally available to Akeneo Product Cloud customers on July 12, 2025. For more information, visit https://www.akeneo.com.
