Aldi commits to supporting families with the return of its Mamia New Parent Fund for 2026, following the success of the programme last year, which saw thousands of parents apply.
Now in its second year, the Mamia New Parent Fund will continue supporting new parents with the cost of everyday essentials after welcoming a new baby, with nearly a fifth (17%) of new parents saying recurring nappy purchases are among the biggest, unexpected costs.
The supermarket is giving away £100 Aldi vouchers every week throughout 2026, totalling £5,200 to be used on everything from nappies and wipes to baby food and toiletries.
The news comes as Aldi unveils new data showing the significant savings available to parents who choose Mamia nappies. Parents using Mamia nappies could save up to £380 over the first year compared with leading branded equivalents*.
The return of the fund reinforces the UK’s fourth largest supermarket’s ongoing commitment to helping families make their money go further through the Mamia range, which offers award-winning quality at unbeatable prices.
Julie Ashfield, chief commercial officer at Aldi UK, said: “We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts.
“The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.”
Aldi’s Mamia range includes nappies, wipes, baby food and toiletries, all rigorously tested to meet the same high standards as branded equivalents but at a fraction of the cost.
Aldi was named Supermarket of the Year by Mother&Baby, confirming that families can trust Aldi to deliver unbeatable value across their entire shop.
New parents who want to apply for Aldi’s Mamia New Parent Fund should email mamiaparentfund@aldi.co.uk with a receipt showing their latest Mamia purchase. One family will be chosen each week throughout 2026 to receive a £100 voucher to spend in any UK Aldi store.
For full terms and conditions, visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldis-mamia-new-parent-fund-the-prize-draw/
