This October, All Dressed Up announces a series of significant new distribution wins for its range of high quality, all natural dressings. The British brand, which is on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun and flavour-forward range; Waitrose and Coop. From October, the retailers will take three of the brand’s four dressing SKU’s. Everyday House, Miso & Sesame and Tahini & Lime (RRP: 5.00 / 250ml bottle) will roll out into 120 Co-op stores from 6th October, followed by 213 Waitrose stores from the 20th. All Dressed Up has seen 746% growth YOY and secured a number of wholesale listings with Cotswold Fayre, Diverse Fine Foods, Mahalo. SUMA and CN Foods.
This month also sees the brand launch a fresh new look. The new design uses clearer copy to create greater stand out on shelf.
Founder, Tess Reid says: “We know there is a real opportunity to bring something new and exciting to the category, which has remained relatively stagnant in terms of innovation and flavour. Bottled dressings don’t need to be boring, and we’re here to shake up the dressings aisle with the highest quality, natural ingredients, bold flavours and zero nasties. Our premium product range comes in an easy squeezy format, that you can be proud to serve and excited to eat! Our first year in the market has been a huge success, thanks to the support of Ocado and our independent retail partners. Now, with the support of Waitrose and Co-op we are so excited to be able to take the business to the next stage, helping us not only grow distribution, but drive awareness and continue to bring new shoppers into the category.”
Born out of a desire to be different, All Dressed Up is the brainchild of Leiths trained chef, Reed, who wanted to create a brand that would inject joy, energy and excitement into the salad and dressing space. A brand that not only looked and tasted great, but was good for you too. Using all natural ingredients, and never, UPFs, the dressings are all refined sugar free, gluten free and dairy free.
