Lir Chocolates, a leading Irish chocolatier, announces the introduction of its limited-edition Baileys Chocolate Eurovision Microphone, as part of the long-term licence partnership it has with the Irish cream liqueur. With Baileys being the official partner of Eurovision, Lir Chocolates has timed the launch to coincide with the competition which takes place in early May. The product will be available to purchase from Ocado and selected retailers, RSP £4.
Crafted in the shape of a microphone from creamy milk chocolate, the product features a ‘snap off’ top design to reveal a hollow base that can be filled with a Baileys cocktail or a scoop of ice cream. Created for shoppers to make their own Baileys treat with friends at home as they celebrate Eurovision up and down the country.
Alison Robson, marketing manager, Baileys Chocolate, said: “In the celebration that is Eurovision, where millions join in on a shared love of music and culture, we’re confident consumers are going to enjoy our Bailey’s Chocolate offering of the Chocolate Eurovision Microphone. This innovative creation serves as more than just an indulgent treat; it embodies the essence of fun and joy that Eurovision symbolises. The competition presents the perfect opportunity to generate brand awareness through social media, PR and marketing.”
Lir was founded in 1987 by Connie Doody and Mary White and since then, the craft behind truly exceptional hand-finished and hand-decorated chocolates has been central to the business. The team at Lir is constantly exploring, experimenting, and pushing the boundaries of what is possible at the hands of the modern chocolatier.
