As the new school year approaches, BEAR, the leading Kids’ Fruit Snacking brand, is set to help retailers large and small boost sales with its delicious range of healthy, real fruit snacks, that are perfect for lunchboxes.
With the Back to School season being a crucial sales period for the category – with sales growing +6.1% last year – BEAR offers an excellent growth opportunity, by catering to parents seeking nutritious and delicious snacks for their cubs. This is because BEAR is the brand leading the Kids’ Fruit Snacking category, holding a 39.1% market share. Plus, during the 2023 Back to School season, BEAR achieved value sales of £2.49 million.
Spearheaded by its range of bestselling BEAR yoyos which includes Strawberry – last year’s biggest-selling Kids Fruit Snacking product during Back to School – Raspberry and Blackcurrant variants, BEAR is loved by children, and parents, nationwide because it offers great taste, health benefits, and a little bit of fun.
Stephanie Armstrong, marketing manager at Urban Fresh Foods Ltd, comments: “BEAR is committed to making healthier snacking exciting and accessible for all children. Our products are made with real fruit, are 100% natural, contain no added sugar, and provide 1 of your 5 a day. We know that parents want the best for their little ones, and BEAR delivers both in taste and nutrition.
“What also makes BEAR, specifically BEAR yoyos, the ideal lunchbox snack is that the multipacks contain 5 individually wrapped yoyo pairs, which are perfect for the school week. Each pack also contains a collectable card, and kids just love tearing into a packet, peeling a yoyo and seeing what collectable card they’ve got – and comparing, sharing and swapping these with their school friends.”
To further engage shoppers and drive sales during Back to School, BEAR has also announced an exclusive on-pack promotion with Tesco. From 4th September to 1st October 2024, every multipack of BEAR yoyos purchased at Tesco will include free lunchbox stickers, adding an extra touch of excitement for young cubs.
Armstrong adds: “Our partnership with Tesco is a fantastic example of how we can work with retailers to create exclusive opportunities that drive sales and engage shoppers. Plus, we know heading Back to School can be a nerve-wracking time for kids, so we’ve included positive messaging on the lunchbox stickers, to support children and help ease their minds, solidifying the brand love that parents and kids feel for BEAR.”
BEAR yoyos are available nationwide across all major multiples, convenience retailers and in wholesale depots.
