Belvoir Farm is excited to announce the launch of its biggest-ever ‘We’re Taste Obsessed’ campaign this summer. Created with independent agency Joint, the rollout is backed by more than £1 million in media investment across TV, OOH, radio, podcast and social channels.
The nationwide campaign marks a significant step up for the premium brand within the increasingly busy adult soft drinks space, bringing its long-standing commitment to exceptional taste centre stage. From creating drinks using only natural ingredients and no artificial flavours, colours or sweeteners, to featuring its own estate employees on-screen to showcase the real craft behind every bottle, the campaign celebrates the extraordinary lengths Belvoir Farm goes to in pursuit of taste.
At the heart of the campaign is Belvoir Farm’s iconic Elderflower Cordial, made using hand-picked elderflowers harvested from the farm’s own plantations each summer. This focus highlights an unwavering dedication to quality, celebrating a brand philosophy that puts exceptional taste above everything else.
The playful campaign will run nationally across television, outdoor advertising, radio, podcasts and social media throughout the summer. Activity includes ITV linear and VOD advertising, supported through ITV’s Backing Business initiative, alongside a significant outdoor campaign from mid-June, radio partnerships across leading UK stations, and sponsorship of Dig It, the popular gardening podcast hosted by Zoe Ball and Jo Whiley.
Alison Reilly, Director of Marketing at Belvoir Farm, says: “At Belvoir Farm, our purpose is to provide moments of pleasure with naturally delicious drinks, made using real ingredients and nothing artificial – and our brand-new TV campaign demonstrates exactly that. Belvoir’s value sales grew by 17% last year as consumers have become increasingly aware of what ingredients are in the products they consume. This year we are going bigger and better with ‘We’re Taste Obsessed’ to continue that momentum.”
The campaign represents a significant step up in marketing investment for the premium soft drinks brand as it continues to strengthen its presence within the category and build on growing consumer demand for products that contain minimal ingredients and no nasties.
