JBL, a global pioneer in award-winning audio innovation, is proud to announce a dynamic new partnership with breakout singer-songwriter Benson Boone, one of today’s most compelling new voices in pop music. With a genre-defying sound, an emotionally rich vocal style, and a social following that has skyrocketed alongside his meteoric rise, Benson represents the next wave of music—bold, boundary-pushing, and deeply personal.
Rooted in the belief that every artist deserves to be heard, JBL continues championing creators at the intersection of music and culture. The audio brand known for breaking boundaries paves the way for original voices to freely express themselves—and in Benson Boone, JBL has found a dynamic partner who shares that mission. When two true originals come together, the results are bold, culture-shaping moments that are MADE to be HEARD. As part of this multifaceted collaboration, Benson will partner with JBL to create exclusive content, serving as the face of JBL’s summer campaign featuring the JBL Tour Pro 3 earbuds—bringing his originality to a global platform that puts music, individuality, and self-expression front and centre.
To kick off the partnership, JBL and Benson took to the streets of New York for a surprise appearance outside JBL’s SoHo store. Channeling the spirit of old-school music discovery with a modern twist, Benson rolled up in a vintage convertible car, decked out with JBL’s newest Flip 7 and PartyBox speakers. As the car blasted “Mystical Magical” from his debut album American Heart, Benson filled the trunk with custom JBL Flip 7 speakers bearing his personalised touch, which he handed out to fans.
“I’m a big fan of JBL and I’m way excited to be partnering with them. Whether it’s playing spike ball on the beach, hitting the trails on my dirt bike, or just hanging out with my friends — I always love blasting music on my JBL speakers,” said Benson Boone.
Since his debut, Benson has captivated a global fan base through viral momentum, soulful storytelling, and live performances packed with raw energy. Off the back of the IFPI Song of the Year and an upcoming concert tour that sold out in a record-breaking 9 seconds, Benson is lighting up stages and screens around the world—proving how originality drives real connection. Now, with JBL by his side, he’s turning up the volume—bringing fans closer than ever to the music and moments that define him.
“Benson Boone is one of the most compelling new talents of his generation—a fearless and gifted artist who connects deeply with fans through music and emotion,” said Chris Epple, Vice President of Marketing at HARMAN. “He brings the spirit of a true original with his unique style and raw talent, which aligns perfectly with JBL’s legacy of pushing boundaries and celebrating self-expression. Together, we’re creating bold, unforgettable moments that are MADE to be HEARD.”
For more on Benson Boone’s journey with JBL, visit www.JBL.com and follow @jblaudio across Instagram, X, YouTube, and TikTok.
