Bestway Wholesale, the UK’s largest independent food and drink wholesaler, has launched a major Christmas campaign across all its nationwide depots, giving customers the elevated and engaging theatre they have become famous for over the last two years.
In collaboration with key suppliers, the ‘Unwrap the Deals’ festive campaign has been designed to create theatre and festive fun, creating immense visual appeal for its 100,000 customers on their Christmas shopping journey.
In the lead up to Christmas, Bestway are doubling down on the promotions to retail customers to help ease the pressure over this peak trading period – giving more back to customers.
Retailers can enjoy visiting the large-scale dazzling Christmassy fireplace and mantle bringing festive cheer, alongside a giant Christmas tree brimming with festive deals and three-dimensional gold wrapped gift pallets branded uniquely for each supplier giving customers incredible prices. Large digital screens within depots shine a light on special products, retailer promotions and supplier content.
For those retailers who prefer to shop online, the Christmas advent calendar awaits – unveiling behind each ‘door’ the very best POR (Profit on Return) from top brands such as Heineken, McVities, Budweiser, Cadbury’s, Coca Cola and many more.
The Christmas campaign is being supported by a series of competitions including buy a case of 500ml or 1.75ml Coca Cola Zero Sugar and be in with a chance of winning exciting cash prizes up to the value of £10,000.
Nestlé is offering the chance of winning one of 20 prizes and £150 of Bestway Wholesale credit, and Guiness is giving four lucky retailers £1000 cash simply by picking up qualifying packs of Guinness 0.0.
Kenton Burchell, trading director for Bestway Wholesale and retail, says: “We are really excited by this year’s Christmas campaign and we’re confident we have the best deals in the market. We’ve saved our top deals of the year for the biggest shopping season of the year to help our customers optimise their margin and profit at this time.
“Importantly, retailers can enjoy large-scale fun which is interactive and engaging directly with them in depot. Our Christmas fireplace, giant Christmas tree and gold wrapped gift pallets all encompasses terrific theatre – it’s a perfect forum for suppliers to showcase their Christmas products.
“We’ve devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time”.
Bestway’s ‘Unwrap the Deals’ campaign is also supported by an above-line trade press media campaign and through the company’s digital platforms including a Bestway digital ‘takeover’ campaign for the Christmas Advent Calendar – which plays a prominent role across its web site.
Burchell concludes:
“We hope the campaign will encourage our retailers to make Bestway their number one choice of where to shop for their festive products this Christmas. By doing so, they will be rewarded – our whole aim is help them make more possible for their business and their customers this Christmas.”
