Biscuiteers, the UK’s original hand-iced biscuit company, continues to grow its wholesale offering with the launch of best-selling products at curi.o.city stores, the new gifting and souvenir concept stores from WHSmith.
The partnership will see seven different products from Biscuiteers’ Jolly Gingers range available at curi.o.city stores at Gatwick North and South Terminals, as well as within Selfridges Manchester, further expanding the geographic footprint of the business across the country and to reach customers from around the world visiting Britain.
The collection at curi.o.city will also feature King and Queen Jolly Gingers from Biscuiteers’ brand new Coronation collection, beautifully created to mark the Coronation of King Charles III in May.
With the Easter weekend approaching, Biscuiteers has also launched in Daylesford Organic, with nine bespoke Easter themed biscuits packaged within a co-branded keepsake tin. The products are available to buy at its flagship farm shop in the Cotswolds as well as their stores across London. In addition, Biscuiteers has also launched a bespoke, year-round co-branded collection at Harrods Food Hall.
Biscuiteers’ wholesale business has seen growth of almost 400 per cent year-on-year, fuelled by popular collections including the Platinum Jubilee and Coronation, available within the official Royal Collection shops. As well as continuous growth from some of its longest standing partners; Selfridges and Harvey Nichols, who have recently launched Biscuiteers across their other stores, further enhancing the brands UK expansion beyond London.
Harriet Hastings, founder & MD of Biscuiteers, comments: “We are excited to launch at the new curi.o.city stores unveiled recently by WHSmith, which we believe will offer the perfect platform for our products to reach international visitors coming to the UK who are looking to sample the best of British. Nothing says Brand Britain more than our Jolly Gingers range, in particular our new Coronation Collection to celebrate our new monarch.”
Anna Lloyd, Commercial Director – Food, WHSmith comments: “We’re delighted to be ranging Biscuiteers’ great products across our new curi.o.city stores opening today at Gatwick. This exciting brand partnership complements our premium gift offer across these stores for customers looking to pick up a sweet treat or gift for a loved one on their travels.”
