Biscuiteers, the UK’s leading hand-iced biscuit company, is proud to announce the expansion of its wholesale offering with the launch of a new bespoke all-year-round co-branded collection at Harrods Food Hall.
Biscuiteers’ launch range is for Valentine’s Day and available now both in-store and online, offering customers a unique and memorable gift experience. The launch follows Biscuiteers’ successful participation in Harrods’ recent ‘The Fabulous World of Dior’ experience, where the company created a one-of-a-kind collection of gingerbread biscuits exclusively available at the Le Café Dior. The icing of 20,000 biscuits involved 1,600 hours of skilled work, showcasing Biscuiteers’ commitment to quality and excellence.
Biscuiteers wholesale business has seen significant growth in recent years
With a YoY increase of almost 400 per cent this growth is driven by popular collections such as the Platinum Jubilee and Christmas collection, as well as all-year-round products.
Additionally, Biscuiteers’ growing roster of international partnerships, including Brown Thomas in Ireland, Warner Brothers Studio and The Rosewood Hotel in Hong Kong, is enabling the brand’s expansion into global markets.
Harriet Hastings, founder & MD of Biscuiteers, comments: “We are delighted to unveil our hand-iced, co-branded biscuits at Harrods Food Hall in time for Valentine’s Day. This partnership marks the next phase of our growth into wholesale, which is becoming an increasingly important focus for the business as we look to expand across the UK and internationally.”
Biscuiteers’ partnerships with Harrods, Selfridges, Harvey Nichols, Bloom & Wild, Waitrose Florist, Hamleys, Southbank, Partridges, Warner Brothers Studio, Royal Collection, and Daylesford are a testament to the company’s reputation for quality, craftsmanship, and excellence.
