This month sees the UK launch of CANS, an unsweetened carbonated soft drink range. On a mission to create a new ‘non-sweet’ category, the fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial!
Initially launching with three SKU’s; Apple, Cherry and Lemon (RRP: £1.39/330ml can) the drinks will be hitting the UK from 24. February. Starting with a D2C focus; CANS.co.uk, the full range will be available to independents via wholesalers in the coming months.
The brand, which first launched to market in the Czech Republic 15 months ago has seen strong early success, selling more than 1million CANS to date. 2025 marks the entry into two new territories, the UK and the US, in a bid to secure sales of 8,000,000 CANS before the end of the year.
CANS is the brainchild of three co-founders; Jaroslav Beck, Dominic Rice and Jan Rambousek who came together not to start a company, but to create an alternative to sweet drinks, one that people would actually want to drink and enjoy without remorse. When they couldn’t find anything that they were satisfied with already on the market, they decided to ‘rethink drink’ and launch their own product.
Co-Founder and CEO Dominic Rice says: “Since we started our CANS journey 15 months ago we have been shaking up the soft drinks category with our ‘non sweet’ offering and we can’t wait to launch in the UK market. CANS does everything you would expect from a soft drink: quenches thirst, has a refreshing taste and yet comes without artificial additives, without sweeteners and without added sugar. The soft drinks are filled in a 330ml can that has already been recycled and can be recycled again.”
“Our goal is to reduce global overconsumption of sugar by rethinking simple things and making them right. Why do we drink so much sugar in the first place?” says Jaroslav Beck, co-founder, creator and main investor of CANS who previously successfully scaled his viral VR rhythm game “Beat Saber” which was acquired by Meta in 2019 as the best selling VR game to-date. “After the brilliant market launch in the Czech Republic in August 2023 with over 1 000 000 CANS already sold, which corresponds to a saving of 33 tonnes of sugar (equal to 8,250,000 sugar cubes) compared to conventional soft drinks, the launch in Slovakia and Germany followed in late 2024. Now the UK is the next step in CANS’ mission to create and grow the best possible non-sweet drinks and with that fully establish the non-sweet category itself. We can’t wait to hear what our new customers think.”
CANS will also have a presence at five National trade shows including; Lunch! North and IFE in March, National Convenience Show in April, London Coffee Festival in May and Lunch! In September. The brand will also be at festivals during the summer including Taste of London and Goodwood Festival of Speed in July with the aim of sampling 500,000 CANS before the end of the year.
