Cares Laboratory, the company behind the award-winning Vamoosh® brand, is pleased to announce the appointment of Helen Parry as its new Managing Director. This strategic leadership move comes at a pivotal time as the business accelerates its international growth across the United States, Canada, and mainland Europe.
Founded on a mission to develop innovative laundry and cleaning solutions that tackle everyday problems, Cares Laboratory has achieved widespread success with its flagship product, Vamoosh® Pet Hair Dissolver. Since its launch in 2017, the product has become a market leader, now available online and in over 5,000 UK retail locations including B&M, The Range, Pets At Home, and Asda.
Helen Parry brings a wealth of industry expertise to the role, having previously served as Managing Director of Magna Colours. There, she played a key role in scaling the business internationally. Her unique combination of chemistry and business development will be instrumental in driving Cares Laboratory’s next phase of innovation and global brand expansion.
“Vamoosh has earned the trust and loyalty of households across the UK, and I’m proud to be joining a business with such a strong foundation and clear purpose,” said Helen Parry. “This is a company that tackles everyday problems, backed by a Queen’s Award for Innovation and a genuine commitment to product excellence. I look forward to building on this success by expanding Vamoosh’s reach into new markets and continuing to drive innovation that makes a meaningful difference in people’s homes.”
Tom Abbey, newly appointed chairman and long-time collaborator with Parry at Magna, expressed strong confidence in the appointment: “Having worked with Helen previously at Magna, I am confident that her experience and drive will help grow the Vamoosh brand to further heights. We have ambitious plans to become the leading supplier of hair technology in laundry care globally.”
In alignment with the company’s growth trajectory, Cares Laboratory has tripled its workforce over the past three years and relocated to a larger facility to support continued innovation and expansion.
