GoWit, a leading AdTech company, has joined forces with CarrefourSA, the leading brand in Turkey’s food retail sector, for a revolutionary Retail Media Advertising partnership. This collaboration was established within the framework of the GoWit Retail Media Advertising platform (GoWit RMA), powering the transformation in Retail Media Ads integration and monetization.
Through this Retail Media partnership, brands and sellers within CarrefourSA aim to expand their customer base, strengthen brand awareness, and increase sales by creating effective and personalized advertising campaigns via the GoWit RMA platform.
Since entering the Turkish retail sector in 1993, CarrefourSA has stood out with its innovative approaches and customer satisfaction-oriented service. A joint venture of Sabancı Holding and Carrefour Group, CarrefourSA has been the pioneering brand in the Turkish retail sector, especially in the concept of hypermarkets, committed to the mission of ‘Right products, from the right manufacturer, at the right price.’ Now, through its collaboration with GoWit, CarrefourSA is set to transform digital advertising and make a strong entry into Retail Media.
Retail Media Advertising, which redefines and shapes the future of digital advertising, has become a crucial source of revenue for retailers and online sellers. GoWit’s pioneering Retail Media platform, GoWit RMA, offers significant benefits to retailers, brands, and vendors by influencing target audiences through personalized advertising campaigns. Within this partnership, GoWit’s technological infrastructure and CarrefourSA’s extensive customer base will come together, enabling sellers to refine their advertising strategies effectively and enhance conversion rates.
Regarding the collaboration, Emrah Adsan, co-founder and CEO of GoWit, said: “Our Retail Media partnerships, combined with the right strategy and customer focus, deliver great value in the field of digital advertising.
“We are proud to collaborate with CarrefourSA, the leading brand in the food retail sector. Our cooperation is essential for maintaining a competitive edge in the retail sector and achieving long-term success with Retail Media Ads. The GoWit RMA platform provides retailers and brands with numerous advantages, including advanced targeting and personalization, sales growth, comprehensive campaign analysis and reporting, effective on-site and off-site advertising options.
“Retail Media offers significantly high profit margins, with onsite gross margins ranging from 70% to 90%. The interest and focus of brands are heavily on Retail Media Advertising as well. “Today, a vast majority of brands (74%) prefer to allocate their budgets to Retail Media Advertising.
“With our advertising platform, we offer various advertising spaces to brands and sellers, enabling them to generate income from both online and offline channels.
“Brands using our platform can increase the visibility of their products with effective Sponsored Ads, boosting their sales potential. GoWit RMA empowers brands to deliver highly targeted advertising campaigns using first-party data within Retail Media collaborations. As GoWit, we are excited to expand our reach to more retailers and enhance our influence in the global Retail Media market.”
Reflecting on the partnership, CarrefourSA’s CRM & Data Analytics Director, Nur Sibel Öztürk, stated: “We are closely following the transformation of Retail Media, which has been rapidly growing both globally and nationally in recent years. To support this evolution, we launched the CarrefourSA Retail Ads application in partnership with our technology partner GoWit at the beginning of 2024. While building this platform, we meticulously analyzed the needs of our customers and advertisers, providing innovative solutions tailored to these insights.
“CarrefourSA Retail Ads is not just an advertising platform but also a powerful analytics tool that helps us better understand consumer behavior. By monitoring consumers’ shopping habits, preferences, and needs in real-time, we empower advertisers to manage their spend instantly and track their advertising performance.
“Through this application, we will help advertisers achieve their strategic goals by facilitating direct and efficient collaboration. Our partnership with GoWit has resulted in perfect harmony during the planning and integration phases of the platform. This process will not only strengthen CarrefourSA’s leadership in Retail Media but also provide new competitive advantages to our supplier brands.
“In the upcoming period, we will continue this success alongside our business partners in our digital and Retail Media transformation journey, consistently delivering innovative solutions to the sector.”
