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A high-quality post-purchase experience is one of the crucial differentiators for SME brands operating in a crowded ecommerce market, says Rory O’Connor, founder and CEO of Scurri. Here’s how to do...

Sam Sturgeon is head of marketing sciences at Hall & Partners. In this article he explains how retailers who need to charge for returns can predict customer reactions Sturgeon: there...

https://www.youtube.com/watch?v=BxOHMyiX4CA Reigniting the hotly contested debate that previously divided the nation, Walkers is launching a sequel to its famous #CrispIN OR #CrispOUT campaign, with the help of global agency of...

By Philippe Castella, managing director, Dentsu Tracking Castella: Dentsu Tracking gives users full visibility of the supply chain Estimates suggest that illicit trade causes losses of around US$2.2 trillion to...

By Orla Power, marketing director Luzern eCommerce Selling online in today’s ‘always on’ society is a world away from simply setting up a website and enabling people to buy from it....

Producing visual content to sell and market products takes time, effort, and planning, especially when it involves traditional photo shoots. Brands and retailers today must be active on many channels...

By Nicolas Hammer, CEO and co-founder of Goodays We've just changed the name of our business from Critizr to Goodays. Why? Because what started out 10 years ago as technology...

Email marketing platform Netcore Cloud plans to leverage the latest MarTech trends and provide UK customers with an exceptional experiences, says CEO - international business - Abithab Bhaskar Netcore Cloud,...

By Jaie Genadt, co-founder at Flox L to r: Genadt and Bryan With combined sustainability and budgetary pressures facing retail leaders in 2023, in-person events, conferences and exhibitions are making...

By Juli Greenwood, head of global communications & customer marketing at Cloudinary  2023 marks the 100th anniversary of the founding of Disney Studios, the 100th anniversary of Warner Bros., and...

Sustainability is rising in importance in the complex mix of factors that go to make up brand equity. Protecting that equity will become of even greater concern in 2023, explains...

Building a frontline-centered workforce strategy is key to confronting the many pressures that retailers are under now and for the foreseeable future, says Fabrice Haiat, co-founder and CEO of YOOBIC Haiat:...

E-commerce brands can achieve 10x growth if they move to a marketplace model and implement proven e-commerce strategies. That's according to a new white paper published by Luzern, a platform that helps...

By Dan Edelman, vice president and UK general manager, merchant services at American Express The recent ONS retail sales figures covering Christmas period trading revealed a high street that’s feeling...

Consumers buying an item from overseas worth more than £135 (€150) will probably have to pay customs duty. Before Brexit, this only applied to goods purchased from countries outside the...

Transport providers unable to resource your needs due to the driver shortage could affect getting your goods delivered when your customer needs it. Hauliers may pick and choose delivery lanes...

Antavo, the Enterprise Loyalty Cloud platform, has released its 2023 Global Customer Loyalty Report, highlighting an increasing reliance on loyalty programs to overcome concerns around inflation and potential recession. The...

Panda London introduces a new star to the global sleep industry, launching the world’s most breathable Hybrid Bamboo mattress. Now available for free UK delivery on its online store, consumers...