British soft drinks brand Cawston Press has launched its first ever TV ad, championing the brand’s Sparking Can range and ‘Life’s Best Pressed’ motto.
Airing nationally from 1st July to 17th August, the 10-second advert will debut during Channel 4’s Great British Bake Off: The Professionals, with further exposure across BVOD and other linear tentpole moments. The creative highlights the simplicity and premium quality of Cawston Press’s drinks, made with pressed fruit, sparkling water and nothing else – this is the brand’s No Jiggery Pokery promise. The advert’s key messaging aligns with continued shopper demand for cleaner, more transparent ingredient lists, with 51% of global consumers expressing concern about hidden ingredients often disguised under complex labelling.
Since 1986, Cawston Press has stood by its core principles, taking no shortcuts when creating its drinks and going against the standard practices in the industry. The experts in pressed juice use no added sugar and no hidden sweeteners across its range, with all the sweetness coming from pressed fruit.
Speaking on the launch of the brand’s first TV ad, Steve Kearns, Managing Director at Cawston Press said: “Launching our first-ever TV campaign is a significant milestone for Cawston Press and marks an exciting next step in our growth journey. Channel 4 provides a fantastic platform to help increase our brand awareness and reach a broad UK audience. We hope to give more shoppers the opportunity to discover our sparkling range and the values that define us, particularly our commitment to clean ingredient decks and our ‘No Jiggery Pokery’ promise.”
The summer media campaign is being further supported by paid social, PR, influencer marketing, experiential sampling, shopper marketing across both Grocery and OOH channels, and in-store promotions.
The Sparkling Can range includes Sparkling Rhubarb, Elderflower Lemonade, Cloudy Apple and Ginger Beer and is stocked by major retailers including Waitrose, Sainsbury’s, Tesco, Morrisons, Asda, Co-op, Ocado and Booths, as well as Amazon, the Cawston Press website and selected restaurants, bars, cafes and independent outlets nationwide.
