pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is proud to announce the perfect Penguin partnership –McVitie’s Penguin Biscuits and Penguin Books have created The Book of Penguin Jokes. The limited-edition A5 publication is filled with the brr-illiant Penguin Biscuit jokes.
Marking the first hardback tri-band publication in Penguin Books’ 90-year history, this special edition celebrates the shared heritage of two beloved British brands. Created to commemorate the National Year of Reading 2026, the book encourages families to discover the joy of reading and laughing together.
The Book of Penguin Jokes, which has a foreword written by celebrated children’s author and former Children’s Laureate Michael Rosen, brings together a selection of the cheeky one-liners that have delighted Penguin biscuit fans for generations, alongside a collection of brand-new jokes specially commissioned for the book.
“For generations, McVitie’s Penguin biscuits have been making people smile with the jokes inside every wrapper, while Penguin Books has inspired millions through the joy of reading,” says James King, marketing director, pladis UK&I. “We’re incredibly proud to bring these two iconic brands together to celebrate the National Year of Reading with a collectable item that gives fans another reason to embrace those shared moments of curiosity, silliness and laughter. We hope the new book will allow people to create memories they’ll treasure long after the last biscuit has been enjoyed.”
“We’re delighted to bring these two iconic Penguins together for the National Year of Reading. This partnership celebrates the joy of reading and our belief that books belong in everyday life,” adds Rebecca Sinclair, chief brand officer at Penguin Books. “Humour has a unique way of bringing people together, and we hope this collaboration inspires everyone, from young readers to lifelong book lovers, and those rediscovering reading, to take a book and biscuit break. Because sometimes all it takes is a laugh, and a great story, to remind us why reading matters.”
Shoppers can win one of 3,000 copies of The Penguin Book of Jokes via promotional McVitie’s Penguin packs*, available across supermarkets, wholesalers and convenience stores nation-wide from 3 August, subject to individual store availability. Up to 20,000 Google Play audiobooks are also available to win via the biscuit packs.
