As Clarks celebrates 200 years of craftsmanship, the iconic British brand unveils its most customer-led Back to School campaign yet—“Quality You Expect, Prices You Didn’t.”
Rooted in Somerset and brought to life by local children, the campaign highlights everything Clarks is trusted for: expert fit, lasting comfort, and outstanding quality—and now surprisingly at more affordable pricing, starting from just £25.
Set to the upbeat energy of Justin Timberlake’s song “Can’t Stop the Feeling,” the campaign film captures the joy and freedom of childhood. Filmed at Clarks’ own Head Office and the Somerset based Wells Cathedral School.
The commercial also debuts the Clarks School Uniform range, which is now available in the below Clarks stores as well as Clarks.com. Making the family favourite for this time of year, a one-stop-As Clarks celebrates 200 years of craftsmanship, the iconic British brand unveils its most customer-led Back to School campaign yet—“Quality You Expect, Prices You Didn’t.”
Rooted in Somerset and brought to life by local children, the campaign highlights everything Clarks is trusted for: expert fit, lasting comfort, and outstanding quality—and now surprisingly at more affordable pricing, starting from just £25, Clarks lowest school price in a decade!
Set to the upbeat energy of Justin Timberlake’s song “Can’t Stop the Feeling,” the campaign film captures the joy and freedom of childhood, featuring Somerset schoolkids singing, dancing, and living the on-going brand message: “There’s No Better Feeling Than… Clarks”. Vocals were recorded by a local school kids, adding a vibrant, authentic touch.
Filmed at Clarks’ own Head Office and the Somerset based Wells Cathedral School, the ad is full of personality, with playful cartoon characters—like the brand’s iconic foot gauge and Glastonbury Tor—floating through scenes.
Driven by consumer insight, Clarks back-to-school focus is a direct response to what parents have said they want: trusted quality at an accessible price point. In a 2024 survey, Clarks ranked highest for quality and fit, but 24% of parents didn’t buy due to perceived high costs.
“We’ve worked hard to offer the same trusted Clarks quality at more accessible price points—without sacrificing design, materials, or fit. This year’s range is our most diverse yet, with fresh silhouettes, broader sizing and even schoolwear—all developed to give families more choice and better value,” said Dawn Porto, Global Head of Product, Clarks.
This year, Clarks is changing the narrative—offering not just better value, but more choice and modern styles. The refreshed range includes triple-black trainers, modern Mary Janes, a wider range of accessories, and even school uniform clothing. All at the expected quality and comfort of Clarks.
Key school shoes include:
- Feather Shine – a sleek all-black unisex trainer – £25
- Crafton Move – a versatile trainer, available in black, white or beige, starting from – £25
- Dance Beam – a classic girls’ black leather Mary Jane – £25
- Tapa Edge – a polished patent loafer £38
Explore the Clarks school uniform here:
- White long-sleeve Shirt – 3 x pack from £24
- Boys regular fit grey trousers – x2 pack from £24
- Girls pleated grey skirts – x2 pack from £20
This year’s campaign is Clarks’ first school national TV commercial in over a decade, showing the focus and dedication from the brand to ensure that it’s message hits consumers in their homes.
Clarks’ school and accessory range is available now at Clarks stores and online at Clarks.com. Clarks School Uniform is available in selected stores including: Westfield White City (London), Teesside Park, Merry Hill, Old Trafford, Kingston, Milton Keynes, Reading, Sheffield Meadowhall, Bournemouth Castlepoint, Fosse Park, and Street, Somerset, as well as at Clarks.com.
