Sovereign Centros has announced the signing of community-focused concept, Nike Unite, at Merry Hill, one of the UK’s top 10 retail and leisure destinations. Taking a 10,165sq ft space on the lower level, the store is designed to be a local home for members and the most valuable destination for sport.
The Merry Hill unit will represent a regional debut for the Nike concept, and the first within a shopping centre environment. Nike Unite stores serve and celebrate the people in each local community, and each store is designed to reflect their heart and spirit.
The products in each Nike Unite are also reflective of what the community is interested in; locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings for men, women, and kids.
Alistair Winning, asset manager at Sovereign Centros, commented: “As one of the top 10 UK retail and leisure destinations in the UK, Merry Hill requires a tenant mix that delivers a variety of best-in-class brands, while reflecting its position within the West Midlands. We are so excited to welcome Nike Unite, for what will be their first-ever store in this type of destination. The brand and concept align perfectly with our community ethos, elevating the Merry Hill experience and adding to the growing collection of aspirational brands here.”
This news follows the signing of Vanilla, the trend-led womenswear brand, at Merry Hill. The destination had a hugely successful 2022, with more than 175,000sq ft of new deals secured throughout the calendar year. Leading retailers such as Ted Baker and Kurt Geiger opened new stores, a 36,000 sq ft unit for leading leisure brand Hollywood Bowl was secured, and household names including HMV, H&M, and Beaverbrooks committed to lease renewals and refurbished units.
