Dalton Park, the North East’s largest outlet shopping destination, and Livingston Designer Outlet – the largest outlet in Scotland, have reported another year of record sales and growth on 2022. This demonstrates that shoppers continue to seek quality brands at the best possible prices.
At Dalton Park, seasonal sales peaks were reported 10% up YoY with the whole year 16.2% up, where Livingston Designer Outlet’s success was driven by strong uplift of 13% YoY. These numbers underline the popularity of the centres as go-to retail destination in their respective regions and echo the strong demand for outlet shopping seen throughout the UK as the cost-of-living crisis dictates shopping habits.
These centres, both managed by Global Mutual, also saw impressive increases in footfall compared to 2022. This was driven by the addition of 13 new brands across the centres including designer names Tommy Hilfiger and Calvin Klein at Dalton Park and Carvela, Timberland and the upsized Tommy Hilfiger at Livingston Designer Outlet. These additions were part of the asset manager’s strategy to diversify the tenant mix to increase catchment dwell time and continuously drive sales.
The impact on the local communities has been notable as the new stores saw the creation of in excess of 150 new jobs across the two centres whilst numerous existing brands demonstrated their confidence in the scheme’s strategy, with many taking up larger units. This included Barbour who doubled their square footage at Livingston.
Nicky Lovell, head of outlets and business development at Global Mutual, says: “2023 has been a fantastic year for our outlets, beating our previous best year in 2019. The fact that so many brands are increasing their presence in our centres demonstrates their faith in the strategy we have in place. We’re delighted to share in their continued success.
In 2024, we’ll continue to work with our outlets to help them foster rewarding relationships with their brands, using our extensive experience and valuable internal data to support their business goals and continue to drive growth and value in our assets”.
