Danone has launched its brand new Cow & Gate 600g Follow-on Milk powder pack to help support budget conscious families. The new pack is Cow & Gate’s lowest priced Follow-on Milk pack based on RRP per unit (£7.50 RRP*) compared to the other powder formats in the range.
Research found 35% of parents with children aged 6-12 months manage their budgets on a weekly basis, and 69% of parents feel worried about costs when providing for their baby. With 68% of parents also saying a smaller pack would help them pre-pay day**, the Cow & Gate 600g Follow-on Milk pack is smaller and low in price*** to help with varying budgets, whilst offering their same great recipe.
The latest product in the range is available online and in selected stores at Tesco (from 23rd October) and ASDA (from 6th November), with an aim to roll out in other retailers in 2024.
In addition to the new pack, earlier this year A Guide to Government Support for Families in England was made available on the C&G Babyclub website. With a third (33%) of parents stating they were not aware of the various government financial support schemes aimed at helping families, the simple guide aims to make it easier for parents to navigate the options available to them.
Dillon McEvoy, head of marketing for Cow & Gate, said: “We understand that families approach their budgets in different ways, with many especially conscious of their weekly budgeting. So, we wanted to offer a smaller follow-on milk pack at a low price to support budget conscious families and ensure parents are still able to access formula.
“Alongside this, we know that many parents may not be aware of, or don’t know where to find, information on the additional support available for families, so we’ve created a simple guide in the hope of making information about government support easier to access.”
