The UK’s fastest-growing soft drink brand, DASH is celebrating a major new milestone with its launch into 550 Greggs shops nationwide, bringing its range of drinks made with simple ingredients, no sugar and no sweeteners to millions more consumers across the UK.
The nationwide rollout comes off the back of DASH’s biggest summer ever, with the brand recording 48% YoY growth. DASH sold more than 20 million cans this summer, putting the brand on track to sell more than 60 million cans in 2026.
The Greggs launch marks another significant step in DASH’s mission to make healthier soft drinks more accessible, bringing the brand into one of the UK’s most recognisable food-to-go retailers.
Since launching in 2017, co-founders Alex Wright and Jack Scott have set out to challenge the conventional soft drinks category with great-tasting drinks made without added sugar or artificial sweeteners. Using wonky fruit that others say no to, DASH creates refreshing drinks that prove healthier choices don’t have to mean compromising on taste.
For the founders, the launch into Greggs marks an exciting milestone for DASH, bringing the brand to even more customers across the UK.
“Greggs feels like a big milestone for DASH,” said Alex Wright, CEO and Co-Founder of DASH Water. “When Jack and I started DASH, we wanted to create a drink made with simple ingredients that tastes great. We’re proud that DASH offers customers another choice when they’re looking for a refreshing soft drink, with no added sugar or sweeteners.
“We’re thrilled to be working with Greggs, one of the UK’s most loved food-on-the-go brands. As consumer preferences continue to evolve, it’s important that people have plenty of choice, and we’re delighted that DASH is now part of Greggs drinks offering. And personally, I think DASH and a sausage roll make a pretty great pairing!”
The launch builds on DASH’s rapid expansion in the UK and internationally. Today, the brand is sold in 12 countries and is on track to generate more than £60 million RSV in 2026.
