The fastest-growing home delivery app serving convenience stores, Snappy Shopper, has teamed up with Bako Wholesalers to support local bakers’ growth by enabling their customers to offer home delivery.
Bako is a leading supplier of bakery products and ingredients supporting thousands of bakers nationwide, and it takes pride in being owned by bakers for bakers. It provides a UK-wide service and product range that are highly valued by its customers.
The partnership with Snappy Shopper is underway and has baker partners on board. Offering home-delivery enables bakery partners to grow their sales by winning new consumers beyond their traditional catchment and encouraging frequency from new and loyal.
Bakers are already winning with higher basket spends on Snappy Shopper. On average a consumer is purchasing 6 items, meaning a typical basket on Snappy Shopper is £20 compared to £6 in store.
Pie Bob’s, a family run business that provides pies and cakes to the local community, experienced immediate success with the partnership. It delivered over £10,000 in its first four weeks. The bakery business was proactive in offering a free pie with every order over £10 in its first week, leading to an impressive boost in sales.
Mike Callachan, founder & chief executive officer, said: “We are really excited about our partnership with Bako as it helps local businesses to expand their current offering. By adding home-delivery to stores, bakers can distribute their product more widely within local communities to people who might struggle to visit in person. This partnership is another step forward for the Snappy Shopper marketplace as we continue to focus and build upon our convenience and high street retail footprint.”
David Armstrong, group commercial director at Bako, said: “At Bako we cater for all sizes of customer, from large pallet deliveries to products from the small and home baker. This is why teaming up with Snappy Shopper is so important as we can serve our ever-expanding customer base with the highest standard of products in a more convenient way for them. It’s a win-win.”
