Directional Pizza has appointed Gino Casciani as chief executive officer for Europe, effective 9 September 2025.
Casciani joins with a proven track record of operational and commercial leadership across international markets. His career includes senior roles at Pret a Manger, KFC, Taco Bell, Odeon Cinemas Group, and most recently as global chief operating officer of Sushi Daily at KellyDeli Group, where he oversaw 1,500+ sushi concession sites across Europe, Mexico, and the Middle East.
Casciani also brings significant experience from within the Yum! ecosystem, having served as VP of International Operations and Managing Director for Taco Bell and KFC businesses across the UK and Europe.
At Directional Pizza Group, Casciani will be responsible for leading brand modernisation and accelerating growth across the UK and Europe.
Emily Curtis, chief people officer at Directional Pizza, said: “Gino’s arrival comes at a pivotal moment for Directional Pizza, as we begin to transform the way Pizza Hut shows up across our markets. His extensive experience within other major QSR brands and strong leadership skills will be key to unlocking that next chapter of innovation and brand growth.”
