Dove launches Scalp + Hair Therapy marking a new era of scalp-first hair care

Dove introduces the latest innovation in scalp and hair care, a cutting-edge range designed to deliver tailored solutions for every scalp. Because our scalps are as individual as we are. Each one has unique needs, and each one deserves personalised care. Backed by a world-class team of specialists and with decades of unrivalled leadership in scalp and hair science and deep expertise in Proteomics, which is the study of proteins essential to hair strength and integrity, Dove continues to lead the way in understanding the true foundation of healthy hair.

90% of hair nourishment and strength begins with the scalp, yet when it comes to haircare, we often focus more on the lengths than the source of its vitality. A balanced, well-cared for scalp is essential for healthy, strong, and beautiful hair.

But the scalp faces a daily barrage of aggressors, environmental pollution, harsh cleansers, and even naturally occurring microorganisms like Malassezia, which can trigger concerns such as dandruff and itchiness. Over time, these stressors can compromise the scalp’s protective barrier and disrupt essential lipids, including ceramides and natural moisturising factors (NMF). The result? Dryness, flakes, itch, dandruff, and even increased hair fall.

Getting to the root of the problem with expert skincare for scalp

Like the rest of your skin, your scalp has a protective barrier designed to keep moisture in and irritants out. A healthy scalp barrier is essential for balanced, comfortable skin and healthy hair growth, and when it’s compromised, the outcome is often disordered lipids, reduced ceramides, and lower hydration levels. This amounts to the perfect conditions for irritation, flakes, and increased shedding.