C4 Energy, the fastest growing energy brand in the UK, has expanded its range with leading confectionary brand, Millions Sweets, and launched a brand new flavour, Millions Apple.
After over 3 million consumers experienced the flavourful explosion of C4 Energy and Millions Sweets in 2024, Millions Apple marks the next wave of the partnership.
Building on the success of Bubblegum and Strawberry flavours, the new refreshingly crisp Apple flavour continues to revolutionise the performance energy drinks market with a product that brings together explosive energy and irresistible flavours.
Paul Coppin, marketing director for Europe at C4 Energy, says: “Our goal with Millions Sweets is to continue redefining the energy drink experience. We are beyond excited to offer the Apple flavour, giving our fans even more options to enjoy while staying active.”
Powered by Beta Power with naturally-derived ingredients, as well as vitamins B3 & B12 and key performance ingredients, C4 Millions Apple supports explosive energy, alertness and performance. Providing the boost needed to conquer the day, it also includes 160mg of caffeine per can to help improve focus and concentration.
As well as beneficial ingredients, Millions Apple also has the perfect balance of flavour and energy without compromise, as it is built with zero sugars, low in calories with no artificial flavours.
C4 Performance energy is stocked in Sainsbury’s, Morrisons, Morrisons Daily, Motor Fuel Group, WH Smiths, Bargain Booze, over 10k symbol and independent convenience retailers and soon to be Iceland.
Sandra Fischer, licensing lead of Millions Sweets, adds: “Our partnership with C4 Energy allows us to venture beyond the realm of sweets and bring our exceptional flavours to the fitness community. We can’t wait to see how this collaboration inspires and energises individuals on their fitness goals.”
