14th August 2023 will see Farm Girl, the capital’s original Aussie inspired café, launch its debut collection of NFTs, marking the brand’s first step into Web3. Comprising 70 unique NFTs, the collection will offer an innovative new form of loyalty programme, offering buyers a variety of perks dependent on which level is purchased. These perks include free coffee every single day, free brunch with queue jump and a years supply of rice paper rolls, courtesy of Roll Baby, Farm Girl’s sister brand.
Each NFT is uniquely designed, mirroring the vibrant branding of Farm Girl and Roll Baby, showcasing a playful reflection of the brand’s customer profiles, including a fashionista, sassy influencer and yogi. The digital tokens will be available to purchase, without the use of cryptocurrency, via the Farm Girl website and it has always been of paramount importance to Farm Girl co-founders Rose and Ant Hood, that the integration is seamless and that purchasers do not need prior knowledge of Web3 or NFTs.
The team behind Farm Girl recognises that the customer loyalty model is extremely outdated and therefore, they are on a mission to revamp it for Londoners by allowing their community to own something intangible that connects them further to the Farm Girl brand.
Upon purchase, customers will immediately be able to view their artwork on the Farm Girl app along with easily collecting their free coffees, brunches and Roll Baby rolls. The physical A3 artwork will be delivered directly to the buyer’s front door, allowing for a bespoke purchase, one that no one else in the world has access to.
Of the 70 NFTs available, 35 will entitle holders to free coffee from Farm Girl every day, 25 will entitle holders to free daily Roll Baby’s and finally, there will be 10 exclusives that entitle their owners to a whole range of incredible lifetime benefits.
Roll Baby founder, Rose Hood, comments; “I am so excited for us to embark on our new NFT loyalty programme designed exclusively for our brands; Farm Girl & Roll Baby. Experience the perfect blend of fun and playfulness as we showcase these unique designs we created with Haley. Our Farm Girl NFTs play tribute to my dogs, Bronte and Bear while Roll Baby celebrates our brand characters with world heritage sites in the background. Get ready to be captivated by this groundbreaking programme that rewards your loyalty with unique digital collectibles.”
The launch of the Farm Girl NFTs has come to fruition, via a partnership with strategic consultancy Motley Drops LTD, who aim to make blockchain tech accessible to all whilst simplifying the entire process. Farm Girl’s first foray into Web3, represents the brand’s desire to continue to explore additional rewards for its loyal clientele, which could lead to future innovation, utilising blockchain technology, to create unique events and social media sharing.
The NFT’s will launch on 14th August and will be priced between £250.00 and £3,500.00.