FARM Rio is making its first appearance at the iconic Chelsea in Bloom, which celebrates its 20th anniversary this year, bringing a wave of Brazilian liveliness to one of Chelsea’s most cherished cultural events. In tune with the theme “Flowers in Fashion,” the Carioca brand honors the neighborhood that’s home to one of its three London stores—alongside its Marylebone and Carnaby locations—as a hub of creativity and style.
Designed in collaboration with London-based artist Kaiva Kaimins, the brand’s vibrant display offers a tropical twist on florals and an immersive journey into the rainforest. Lush foliage, toucans, and exotic blooms bring the Toucans Tree print and FARM Rio’s signature maxi magic to life.
Visitors can explore the floral art show from May 19 to 25 and vote for their favourite display as part of the People’s Choice Award, announced on 23 May 2025
