The Ferrero Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix.
Ferrero’s research and development teams and creative laboratories have been working behind the scenes to continue to carefully bring to life a truly iconic universe. Ferrero acquired the exclusive confectionery rights to the Wonka brand in 2018. Drawing on decades of confectionery expertise, these teams have explored new recipes translating the wonder of Wonka into exciting innovations rooted in the signature Ferrero standards of quality, creativity and craftsmanship.
The move is part of Ferrero’s longstanding commitment to continuous product development and category expansion across its portfolio of iconic brands, loved by consumers in the UK, Ireland and worldwide. For 60 years, Wonka has been a cultural icon, and Ferrero’s ambition is to thoughtfully bring the beloved universe back for long-time fans.
The introduction of such a distinctive and robust seasonal offering represents a significant disruption across categories, aiming to revitalise the seasonal aisle and generate heightened interest among retailers and consumers.
Craig Barker, managing director, Ferrero UK and Ireland said: “Producing quality products that surprise and delight our consumers has always been a priority for us, and the launch of the new Wonka range reflects our unwavering commitment to innovation and to providing our consumers with unique brands that are loved generation after generation with quality at heart.
“We’re proud that our UK Alfreton team in Derbyshire has been key in the innovation and manufacturing for the Ferrero Group on this exciting launch. With the launch of Wonka, we continue to build with our distinctive brands, category leadership, and our commitment to innovating quality products that our consumers love.”
Alessandro Rapali, premium chocolate president at Ferrero Group, said: “We’re excited to be introducing a new Wonka family of products, starting with chocolate, sugar confectionery and ice cream. For generations, Charlie & The Chocolate Factory has been part of popular culture; our ambition is to apply the Ferrero lens to the Wonka universe and to bring fresh new energy to the seasonal aisle. Behind the scenes, our research, development and innovation teams have been carefully leveraging decades of experience in real chocolate factories, applying Ferrero’s signature quality and craftsmanship, and bringing to life a new Wonka world – one that we can’t wait to offer to Wonka fans.”
With products set to hit the UK and Irish market from this autumn, Ferrero will offer fans the opportunity to enjoy extraordinary combinations of Wonka flavours, textures and shapes across multiple categories, starting with chocolate, sugar confectionery and ice cream. Products will be available in the UK and Irish market as well as in other markets including the US, France, Italy and Germany – leveraging strong Wonka brand awareness, and Ferrero’s capabilities to drive market impact.
The new family of products will reflect the same principles of creativity, curiosity and wonder still fueling the books and films consumers have known and loved for generations.
Netflix acquired the Roald Dahl Story Company in 2021 and recently announced the expansion of the on-screen Wonka universe with a 2026 reality competition series The Golden Ticket, and a 2027 animated film Charlie vs. The Chocolate Factory.
The partnership between Ferrero and Netflix marks the start of a long-term collaboration in bringing the wonder of Wonka to consumers worldwide, leveraging marketing, media and trade synergies to progressively unlock opportunities for storytelling and consumer engagement.
Filippo Zuffada, senior director of consumer products, International at Netflix, added: “Netflix is reimagining the Wonka universe built on extraordinary imagination and whimsical creations, and Ferrero, with its outstanding heritage of product innovation and brand-building, could not be a better home for this partnership. Together, with the magic of our upcoming entertainment and Ferrero’s world-class portfolio, we’re giving fans a delectable new way to experience the wonder of Wonka on screen and on shelves around the world.”
