Frasers Plus Designer Outlet Swindon has strengthened its premium fashion offer with the signing of British heritage brand The new 1,500sq ft store, which opened on Friday 31st July, will offer Belstaff’s renowned menswear, footwear and accessories. Known for its iconic outerwear, craftsmanship and contemporary design, the brand further enhances the destination’s fashion credentials and broadens choice for customers.
Belstaff’s arrival is the latest example of Global Mutual’s continued focus on
Belstaff joins an established fashion line-up including Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein and Reiss. The addition enhances the destination’s consumer appeal as a regional hub for premium brands, reinforcing the position as one of the UK’s leading outlet shopping destinations.
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Belstaff is a strong addition to Frasers Plus Designer Outlet Swindon and reflects the calibre of brands choosing to invest in the destination.
“Brands are increasingly selective about where they invest, and Belstaff’s decision to open at Frasers Plus Designer Outlet Swindon reflects the strength of the destination’s long-term proposition. Our leasing strategy is focused on attracting brands that complement the existing brand mix, strengthen the customer offer and support sustainable long-term growth across the destination.
“Belstaff is an excellent fit alongside our existing fashion brands and further enhances the quality and choice available to our customers.”
