Almost half of UK Gen Zers (46%) and 29% of other generations have abandoned a brand they were once loyal to because they grew ‘bored’ of them. That’s according to SAP Emarsys’ annual Customer Loyalty Index (CLI) announced today at SAP Customer Experience (CX) Live. Regardless of whether consumers care deeply about a brand, the key … Continue reading From bland loyalty to brand loyalty: nearly half of Gen Z abandon brands that become boring