Frurt, the UK’s leading frozen yogurt brand, has announced the opening of its newest service branch on London Road, Leicester, as the company continues its ambitious national expansion.
The new Leicester location, opening on Saturday 22 August, marks another significant milestone for the Manchester-founded brand, which has continued to strengthen its presence across the UK through strategic growth and investment in new locations.
Designed as a dedicated service branch, the Leicester site will support Frurt’s growing customer base while reinforcing the company’s commitment to delivering premium frozen yogurt, exceptional service and innovative products to more communities nationwide.
To celebrate the launch, Frurt will be offering 50% off its entire menu between 12:00pm and 3:00pm on opening day, Saturday 22 August, giving customers the opportunity to experience its premium frozen yogurt, smoothies and coffee drinks at half price.
Customers are encouraged to arrive early, with strong demand expected, and to follow Frurt’s social media channels for further opening day updates.
Syed Hassan, CEO of Frurt, said:
“Leicester is another important step in our long-term growth strategy. We’re seeing increasing demand for premium frozen yogurt across the UK, and we’re excited to bring Frurt to another fantastic city. Every new opening strengthens our national network and reflects the hard work of our team, franchise partners and everyone who has supported the brand over the past 16 years. We look forward to welcoming our first customers on 22 August and sharing some exciting opening offers with the local community.”
The Leicester opening follows a period of continued expansion for Frurt, with new locations opening across the country as the business builds on its reputation as the UK’s most established frozen yogurt brand.
Customers are encouraged to follow Frurt’s social media pages for opening updates, exclusive launch offers and further announcements.
Opening Details
Location: 58 London Road, Leicester
Opening Date: Saturday, 22 August 2026
Opening Offer: 50% off the entire menu from 12:00pm–3:00pm on opening day.
