Functional soft drinks brand Skip is launching its first Lion’s Mane flavours exclusively in Home Bargains this week (January 7th).
Following the successful national roll-out of Skip’s Peach & Ginger, Elderflower & Mint (which won a Great Taste Award) and Lemon & Basil cold-pressed CBD drinks last July, this week will see two new SKUs joining the Skip line-up.
Skip Lion’s Mane comes in two sparkling flavours: Blood Orange and Cloudy Apple and will be on a promoted price of 99p in all of Home Bargains’ 625 stores.
Each 250ml can contains 2,000mg of organic Lion’s Mane extract, celebrated for its cognitive and neurological benefits, as well as fruit juices plus vitamin B6 (50% of RI, contributes to normal functioning of the nervous system) and vitamin B12 (83% of RI, contributes to the reduction of tiredness and fatigue).
The drinks are suitable for vegans and contain no added sugar.
Skip’s full range will feature on Gondola End in 410 Home Bargains stores for two weeks from January 7th.
Skip co-founder and FMCG entrepreneur Adam Pritchard has extensive experience in the functional food and drink industry and has developed the brand in conjunction with a team of scientific researchers from the University of Oxford.
Adam said: “Skip is evolving and we’re delighted to be launching our new Lion’s Mane range in Home Bargains this month.
“Taste, refreshment and quality are the most important attributes for any drinks brand and I believe our drinks are on a different level to any other functional soft drinks brand in the UK.
“What sets us apart is our depth of experience in the field of functional ingredients, including functional mushrooms, and that we have worked on our products with the backing of research from the University of Oxford.
“We understand what the rules are regarding functional ingredients and how to use them at a level that is both compliant and has an impact.
“In our two new drinks we have made Lion’s Mane our key functional ingredient and at a high level – 8 to 20 times higher than competitor brands – to give a dedicated benefit to our customers, and at a very affordable price.”
The brand is anticipating sales of 500,000 cans of all five Skip flavours in Home Bargains during January.
The launch will be backed with monthly competitions on Skip’s social platforms and a number of collaborated events in London.
