Today, leading fashion and lifestyle brand GANNI has announced its commitment to ensure its textiles and paper packaging are free of fibre sourced from climate-critical forests through a new partnership with solutions-driven non-profit Canopy.Preserving forests is one of the fastest, most cost-effective, and impactful strategies for combating climate change. However, each year, over 3.4 billion trees are logged to produce paper packaging and fabrics such as viscose.
As a new CanopyStyle and Pack4Good partner, GANNI is committed to eliminating sourcing from Ancient and Endangered Forests in their textile and paper packaging supply chains. The brand will also advance the production of low-carbon, circular, Next Generation alternatives — such as textiles made from recycled fabrics and packaging made from agricultural residues. GANNI joins over 550 fashion brands and retailers, collectively representing more than 1 trillion USD in market value, with CanopyStyle policies in place, and 444 brands worth 249 billion USD committed to Pack4Good.
As a B-Corp-certified company, GANNI is committed to minimizing social and environmental impact within its business operations with a goal to reach 50% absolute carbon reduction by 2027 from a 2021 baseline, with materials and innovation among its key pillars in reaching this target. Partnering with Canopy marks a vital step in GANNI’s journey to achieve its target and limit its impact on the climate.
“GANNI is thrilled to join the CanopyStyle and Pack4Good initiatives as part of our ongoing effort to become the most responsible version of ourselves. We’re proud to collaborate with Canopy in leading a supply chain revolution that ensures the world’s most vital forests remain intact,” said Lauren Bartley, chief sustainability officer at GANNI.
“By joining the CanopyStyle and Pack4Good initiatives, GANNI aligns itself with fashion’s most progressive players. Together, we have the potential to scale low-impact, Next Gen Solutions to preserve forests and transform the environmental impact of the fashion industry,” said Nicole Rycroft, Founder and Executive Director at Canopy.
