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Home Retail News People

Gold Collagen’s bestselling beauty drink welcomes Amanda Wakeley as new ambassador

by Fiona Briggs
July 7, 2026
in People
Reading Time: 2 mins read
Gold CollagenGold Collagen is proud to announce an exclusive collaboration with the acclaimed British fashion designer, creative director and author Amanda Wakeley as the new face of Forte Ageless, the brand’s bestselling liquid collagen supplement and what’s known as the strongest collagen supplement on the market today. Renowned for her elegance and effortless approach to style, Amanda Wakeley perfectly embodies the philosophy behind Forte Ageless: celebrating confidence, vitality and beauty from within at every stage of life.

At the heart of the partnership is Gold Collagen Forte Ageless, the brand’s most advanced liquid collagen supplement formulated with 23 active ingredients, including an industry-leading 12g of hydrolysed marine collagen, alongside hyaluronic acid, elastin, ceramides, vitamins and minerals, Forte Ageless supports skin elasticity, hydration and overall skin health in one convenient daily supplement.These are blended into a Peach, Lychee and Mango flavoured liquid supplement for optimum absorption and bioavailability. It works on wellbeing, skin hydration and elasticity, plus hair and nail radiance. Supported by its advanced European patented complex NUTRIGLOW® , ANTIOXIDANT COMPLEX® and 3 published clinical trials, all from the Collagen Expert, trusted since 2011.

Designed for maximum bioavailability, Forte Ageless helps deliver key nutrients efficiently, supporting healthy, radiant-looking skin from within.

Amanda Wakeley commented: “I’ve been taking Gold Collagen Forte Ageless for several months now and it’s become such an important part of my daily routine. There are so many collagen supplements available but Gold Collagen really stood out to me. I love how easy it is to incorporate into my mornings and I’ve genuinely noticed my skin feels more hydrated and looks healthier. Looking after yourself is an investment and for me, it is about feeling your best at every stage of life.”

Backed by more than a decade of collagen expertise, Gold Collagen has sold over 80 million bottles worldwide and continues to pioneer the ingestible beauty category.​ Forte Ageless is the brand’s most powerful formulation to date, developed to support modern lifestyles and beauty routines. It is preservative-free, sugar-free, lactose-free and gluten-free, and is clinically proven to work.Based on a double-blind, placebo-controlled and randomised trial on 120 volunteers drinking the product daily for 3 months showed​:

  • 92% noticed an increase in skin elasticity
  • 87% felt that they looked younger
  • 85% noticed less skin pigmentation

Tony Sanguinetti, founder and CEO at Gold Collagen, said:​ “Amanda Wakeley represents everything that Gold Collagen stands for. Her confidence and authentic approach to ageing make her the perfect ambassador for Gold Collagen. Together, we’re encouraging a new era of beauty – one that is focused on feeling strong, healthy and confident from within’’

Gold Collagen Forte Ageless is available from Gold-collagen.com and Boots.
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  1. Trinny Woodall named British Beauty Council Ambassador
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