Goldwell, the salon-professional brand, will make history as the first premium haircare brand in the UK to launch a shoppable livestream experience on Amazon.The 30-minute live session, “It-Girl Hairstyles Made Easy”, will be hosted by celebrity stylist Casey Coleman and Goldwell educationdirector Claire Wilson, who will utilise the immersive video format to inspire and educate viewers on how to get the look through step-by-step tutorials.
Amazon Live enables brands to host livestream sessions such as product demonstrations in the Amazon store by combining live video, social interactivity, and real-time shopping, and the campaign will be promoted across a high-impact Amazon store homepage takeover as well as online video ads and display ads.
Using Goldwell Dualsenses and StyleSign products, the duo will demonstrate how to achieve professional, high-performance results effortlessly at home.
Products featured include:
● Bond Pro Shampoo, RRP: £16.00
● StyleSign Dry Spray Wax, RRP: £17.50
● StyleSign Straightening Balm, RRP: £18.50
● StyleSign Smoothing Serum Spray, RRP: £14.05
The live session will be available to watch live and on demand at the Goldwell Amazon Brand Store, giving viewers the chance to shop the complete routine directly, and there will be a 20% discount from 28th October to 11th November to celebrate the event.
