Gymshark, the gymwear brand and fitness community, today announces the appointment of Matt Rogers to Chief Supply Chain Officer (CSCO). Rogers will sit on the Executive Committee at Gymshark and will report directly into Founder and CEO Ben Francis.
In his new role, Rogers will be responsible for overseeing Gymshark’s entire supply chain – from sourcing across multiple geographies, through manufacturing of the product to freight, logistics and customer delivery
For the past three years, Rogers has held the role of global supply chain director at Gymshark. He has been at the forefront of a complete overhaul of Gymshark’s supply chain function, which has seen groundbreaking improvements in its critical path, manufacturing and logistics.
Prior to Gymshark, Rogers spent 10 years at Asos, where he held the role of group supply chain director. While there, Matt saw the company grow to a multi-billion dollar company and also ensured Asos became the first company to achieve a midnight cut-off for next delivery. He also held senior roles at DHL and House of Fraser before joining Asos.
Rogers, chief supply chain officer, Gymshark said: “In the three years I’ve spent at Gymshark, I’ve not only seen a huge transformation in our supply chain, but am amazed, on a daily basis, at the ambition of the brand. We’ve laid the supply chain foundations to become a fully omnichannel brand that is in it for the long haul, but if we are going to succeed, we need to continue to refine and improve it. I’ve seen first-hand the potential of this brand and now I can’t wait to lead it from a supply chain perspective.”
Ben Francis, founder and CEO, Gymshark said: “If we want to make the best gymwear on the planet, we need to ensure our supply chain is in the best possible health. Since Matt joined Gymshark three years ago, he has made a huge impact, not only strengthening and evolving our supply chain, but showing himself as a true leader within the business. To realise our ambition of becoming a 100-year-brand, we need to build a supply chain that’s both fit to meet the demands of our incredible community and the ever-changing dynamics of the world we live in. With Matt’s leadership, judgment and ambition, I can think of no better person to take our supply chain and Gymshark to the next level.”
