The Ice Cream of Ice Creams, Häagen-Dazs, redefines indulgence for 2025 with the launch of its new Stickbars, allowing Brits to savour their favourite flavours like never before.
Featuring fan favourite flavours of the luxurious ice cream, now wrapped in an extra thick Belgian chocolate coating shell that cracks to reveal the ultimate sweet treat, the range hits freezers across major supermarkets nationwide from January.
The launch sees Häagen-Dazs’ signature flavours transformed into a convenient yet sophisticated stick form, uniquely shaped as the brand’s iconic cartouche. Going the extra mile, the brand collaborated with its customers to perfect the Stickbars and craft a new crowd-pleasing recipe, delivering a premium taste experience that elevates every moment.
For those craving indulgence, Salted Caramel, Cookies & Cream, and exclusive to Co-op, Macadamia Nut Brittle, will be the new go-tos, while Mango & Passionfruit, and Tesco-exclusive Raspberry & Peach, are ideal for those looking for something fresh and fruity, using a luscious combination of ice-cream and sorbet.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars.
“Combining the premium quality of our iconic ice cream with thick, cracking Belgian chocolate to create an irresistible and convenient way to indulge, our Stickbars are a delicious way to elevate your ice cream offering.
“Backed by a significant, six figure campaign investment, and plenty in the pipeline designed to reach ice cream lovers nationally, it’s set to be the summer of Häagen-Dazs – so watch this space!’”
