Hard Rock London & Piccadilly Circus are honouring Breast Cancer Awareness Month this October through Hard Rock International’s 26th annual PINKTOBER campaign. Guests and community members can participate in the cause by visiting Hard Rock Cafe London and Piccadilly Circus to experience:
● Female up-and-coming artists & DJs take to the stage to entertain PINKTOBER guests throughout the month
● Limited-edition merchandise includes PINKTOBER-themed Hard Rock t-shirts, collectable pin, on-trend tumbler & pink tote bag, plus a *Hoodie & Hat (*available at Piccadilly Circus only)
A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
“Breast cancer is a disease that impacts individuals and their loved ones in our community and around the world. We are proud to be part of Hard Rock’s global PINKTOBER efforts and have gratitude for our guests who join us in supporting the work to find a cure,” said Bruna Slater-Gallon, General Manager at Hard Rock Cafe Piccadilly Circus.
As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging its destinations and platforms from around the world to support the cause throughout PINKTOBER:
Sports Illustrated Swimsuit Merchandise at Rock Shops Encourage Early Detection
Hard Rock is proud to partner with Sports Illustrated Swimsuit on an exclusive retail collection of pins, shirts, hoodies, hats, tumblers and tote bags in partnership with models Roshumba Williams, Jasmine Sanders and Nicole Williams-English who lent their powerful voices and personal stories to the cause. More than a collection, this partnership brings together two iconic brands in strength and solidarity.
For model Roshumba Williams, the PINKTOBER campaign is a personal mission. In the past nine months, three of her closest friends have been diagnosed with breast cancer.
“When this came up, my heart, you know, leaped out of my chest, and I couldn’t believe that these two incredible brands were coming together to help spread this message and tell this story,” said Williams. “It was so closely related to what I was actually going through as a support system for my friends, as a woman, for women’s health, and it’s everything.”
Model Jasmine Sanders’ Aunt Barbara is a survivor. She hopes this campaign encourages early detection, regular checkups and continued research.
“I hope this campaign sends a beautiful message to everybody who’s possibly struggling with breast cancer or had it in the past,” Sanders said. “I hope to bring awareness and get as many people behind us to really do the research, get those checkups and make sure that you’re taking care of yourself. I think everybody has someone close to them that has possibly struggled. I know I have, and we all want to just make sure everybody’s OK and healthy. So, check on yourself too.”
The PINKTOBER Sports Illustrated Swimsuit collection is available now at shop.hardrock.com and in Rock Shops beginning October 1.
