As the first playful whispers of Spring creep across the UK, Hobgoblin is up to its old tricks, tempting drinkers with a devilishly delightful new brew – Hobgoblin Amber. Dare you take a sip?
Hobgoblin Amber boasts floral and citrus notes on the nose, complemented by earthy, malted undertones and a zesty fruit finish on the palate. Made with hops like Fuggles, Progress, Herkules and Goldings, it has a full-bodied, well-rounded hoppiness and an ABV of 4.5%.
Launching from mid-March in Tesco, the beer will be available in four packs of 568ml (pint) cans and single 500ml bottles.
Hobgoblin is a firm favourite amongst ale drinkers, as an award-winning British ale that captures the imagination and delights the tastebuds. First brewed over 40 years ago, the brand has continued to innovate with new product launches, such as the recent arrival of Hobgoblin Session IPA in cask and the roll-out of the latest look and feel of the brand last year.
Jo Marshall, director of marketing for ales and craft at Carlsberg Britvic, said: “Hobgoblin Amber is a refreshing and tasty ale which offers drinkers a new flavour experience, perfect for Spring. We know that when people shop for ales, they shop by either brand or style of beer, so we wanted to give them everything they are looking for with Hobgoblin. Amber is the best performing ale style in the market and Hobgoblin is the best performing premium ale brand with our market share having increased from 10% of total premium ale to a whopping 12.17%* in the past year.”
While the total value of sales in the premium ale market is down 6.4% in the past year, Hobgoblin has seen a rise in value sales of 13.9%*. What’s more, Hobgoblin Gold, the lead product in the range, has seen 20% volume growth and 21.7% value growth over the same period*. We’re thrilled with the addition of Amber to our range and look forward to further building on our increasing success.”
The recommended retail price for Hobgoblin Amber will be £6.20 for the four pack and £1.75 for the 500ml bottle. It will be available in other retail outlets as well as in cask format in the On Trade in the coming months.
Hobgoblin fans can now shop the full range of beers in most grocery retailers nationwide, choosing from: Hobgoblin Amber, Hobgoblin Gold, Hobgoblin Session IPA, Hobgoblin Original IPA, Hobgoblin Ruby Beer, Hobgoblin Imperial Ruby Beer, and Hobgoblin Dark Stout.
