The outrageously refreshing boozy lemonade brand Hooch has marked the beginning of Christmas as it gives consumers hundreds of opportunities to win exclusive merchandise with the launch of Zest Quest.
The exciting launch of Zest Quest, a first for Hooch, is set to appeal to the large segment of consumers regularly playing mobile games. In the UK, there are 45 million gamers, and 50% game on their mobiles. (KAM CompSoc 2023).
Zest Quest is a match three style game that challenges fans to pair Hooch fruits to earn points.
If enough points are scored inside two minutes, you can then spin to win iconic Hooch merchandise. Fans can win an hundreds of exclusive pieces of merch across the 12 weeks that the game runs.
The prizes on offer include custom print tees, hoodies and caps, showcasing Zest Quest artwork that’s only available through this competition, and can be won until 2 February 2024.
Consumers can scan the QR code on limited edition Hooch lemon 440ml cans to access Zest Quest. Or they can visit the link here, promoted across the brand’s social channels: https://hoochlemonbrew.com/
With consumers set to primarily engage with Zest Quest through the on-can QR code, the campaign aims to boost brand engagement and drive consumers to the hero Hooch Lemon SKU. Recent research has revealed games boost brand engagement and increase conversion rates sevenfold on average (Mediagroup, 2023).
Jacob Barrett, Brand Manager at Hooch said: “We’re buzzing to celebrate the festive season, rewarding fans of our lemon bev with a slice of limited-edition merch.
“Whether you’re a nostalgic drinker or new fan, Zest Quest is the perfect chance to flex your skills and win some super exclusive fits.”
Hooch began life in 1995 – totally shaking up the scene. Becoming an iconic symbol of the 90s, 2.5 million bottles of Hooch were sold each week in Britain.
Relaunched in 2012, the new lineup has four main flavours – the OG Hooch Lemon that started it all, citrusy and tangy Orange Hooch, Pink Hooch, the best-selling new alcopop of the year when introduced in 2020, and the recently released Blue Hooch.
Nostalgic drinkers and new fans alike can find the lineup in major supermarkets, including Tesco, ASDA, Sainsbury’s, and Morrisons, as well as in convenience stores, pubs, and bars.
Hooch has also recently released a double-strength line-up, that delivers the same great taste with extra
