POD – the brand synonymous with original British style in the seventies, eighties, and nineties, – has unveiled its first-ever brand campaign.
Aptly named The Soul of ’76 in honour of the year POD was founded, the campaign is a celebration of the nostalgic, expressive, and care-free style that epitomised the seventies.
To bring the campaign to life, POD worked with emerging indie band, Skinny Living, and singer/songwriter, Sonni Mills, whose artistic flair and authenticity perfectly aligned with the style and soul of ’76.
POD’s world-famous crepe shoes are front and centre in the campaign, showcasing the best of the brand’s seamless synergy of rugged durability and progressive British style.
Katie Malley, marketing manager at POD, commented: “1976 was the start of one of the hottest summers on record and a goal of the campaign was to recapture the nostalgia of long summer days spent outdoors.”
“We wanted to inspire followers of the brand to live in the moment, without technology and enjoy unapologetic freedom, as they would have done back in 1976.”
“Skinny Living and Sonni were the perfect fit to enable us to capture the essence of the campaign. They brought energy to our photoshoot that the campaign demanded. We’ve worked with them for years, so they already have natural product and brand affinity.”
To mark the launch, POD has revealed two new styles for the spring/summer season; Dusty and Wonder, in three classic colourways: black, olive, and dusty pink. Made from suede and featuring the brand’s signature jubilee flag, heel emblem, tonal rope laces, white hand-stitching, lightweight EVA outsole and iconic heritage swing tag, the new styles will soon be available at Very, John Lewis and at www.pod-shoes.com.
The Soul of ’76 campaign and new lines debut this month at Paris trade show, Welcome Edition, and will be shown in the US at Atlanta Shoe Market and New York Brand Assembly in February.
