Wye Knot, a new independent gift and homeware retailer, officially opened at 27 High Street in Builth Wells, Powys, on 29 June 2026 following a short soft-opening period.
Founded by Lisa Morris, the business combines a welcoming physical shop with ecommerce, UK delivery and free click and collect.
The range includes Welsh gifts, greeting cards, homeware, candles, home fragrance, confectionery, soft toys and decorative pieces. Products are deliberately curated rather than presented as an extensive generic catalogue.
Lisa Morris said: “We wanted Wye Knot to feel welcoming from the moment someone walks through the door. The soft opening helped us understand how customers moved around the shop, which products attracted attention and where we could improve before the official launch.”
She added: “A physical shop provides personal service and discovery, while the website gives customers the convenience of browsing, delivery and click and collect. We see the two sides of the business as supporting one another.”
Wye Knot is also publishing practical visitor content intended to encourage people attending events or staying locally to explore Builth Wells High Street.
High-resolution shopfront, interior, owner and product-display photographs are available, with full publication permission and captions.
Website:
https://www.wye-knot.co.uk/
