Wine disruptor Jam Shed has launched a deliciously fruity new White Blend, available exclusively at Morrisons.
Jam Shed White Blend is fresh and fruity with flavours of exotic fruits, floral notes and a zesty palate. Jam-packed with flavour, this wine makes the perfect addition to any barbecues or parties this summer, pairing beautifully with fresh seafood, salads with citrus vinaigrette, or dishes with bright, zippy flavours like goat cheese salads or dishes with lemon and herbs.
White blend has an RSV of over £149m in the UK, and the average selling price is £5.5. The highest selling brands within this varietal are entry level. Jam Shed is providing a trade up option with this new launch priced at £8 RRP, helping to premiumise this segment.
Tom Smith, marketing director – Europe, Vinarchy, said: “Jam Shed White Blend has arrived just in time for summer. As a brand known for shaking up the wine aisle, we’re excited to offer a more premium option in the white blend category, bringing bold flavour and quality at an accessible price point for consumers this summer.”
As the UK’s 11th biggest wine brand[i], Jam Shed has seen dynamic growth in recent years and resonates strongly with younger wine drinkers. The Jam Shed portfolio also includes Shiraz, Malbec, Chardonnay, Rosé, Red Blend, Tempranillo, Jam Shed Fruits: Rhubarb & Strawberry Smash & Black Forest Mess, and the newly launched Bubbly Rosé Cans.
