Paul Jones has been appointed as John Lewis head of brand and store experience, reporting to pan-Partnership customer director, Charlotte Lock.
Starting on 8 January 2024, Jones’s role will be integral to helping develop the customer strategy of both the John Lewis and John Lewis Partnership brands by setting the strategic direction for future brand propositions, innovation and layouts in John Lewis’ 34 shop estate.
Jones will be charged with combining the best of our products and services to create experiences that engage and excite our customers, bringing to life our promise to be there for all life’s moments, which includes our much-anticipated Christmas offer.
Jones joins from Tesco where he has spent the last 12 years in head of brand roles, including head of brand, masterbrand, and most recently head of brand, store design. Prior to Tesco, Jones was design director and associate director at JHP Design and denior designer at Chadwick International working with clients such as Harrods and Selfridges.
Jones says: “This is an genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”
Lock says: “Our stores are where outstanding service, stand-out experiences and brilliant products come to life. Paul’s appointment underlines the role they continue to play within our omnichannel strategy – and more crucially their importance to our customers. Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”
At its interim results in September, the company reported that John Lewis shop sales had improved by 2% driven by increased footfall and the draw of services such as personal styling appointments.